Missions
The VirtuOz agents are tasked with a specific mission from their employer and expected to meet predetermined performance objectives. They are involved at different stages of the customer lifecycle.
- Acquisition
- Objective: drive qualified traffic and detect business leads.
- Channels: flash banners, instant messaging, email campaigns.
- Results: doubled click-through rates, improved lead generation.
- Consulting and online sales
- Objective: give recommendations about complex products, for example, in financial services. Encourage and support prospects.
- Channels: website, email campaigns.
- Results: increased client conversion rates.
- Assistance
- Objective: instantly resolve client problems online, and pre-empt incoming calls and emails.
- Channels: online help desks.
- Results: 50% fewer incoming emails.
- Loyalty programs
- Objective: maintain client loyalty with unique value propositions and preemptive detection of potential customer dissatisfaction.
- Channels: email campaigns, website, instant messaging.
- Results: increased shopping cart values.
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